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Home / RWB - News / PRI 2023: The Future Of Racing Technology On Display

PRI 2023: The Future Of Racing Technology On Display

December 15, 2023 RWB - News

Race Winning Brands’ involvement in PRI 2023 signifies its commitment to delivering high-performance engine components and racing products. Through cutting-edge technology, engaging with racing enthusiasts, partnering with teams and engine builders, RWB continues to drive excellence in the motorsports industry. As the 2023 PRI Trade Show comes to a close, racing enthusiasts were eager to see RWB’s exciting product displays, interactive demonstrations, and join in on valuable knowledge sharing sessions.

RWB had plenty of action in our booth displaying BoostLine Connecting Rods, CORSA Performance, Dart Machinery products, Diamond Pistons, Haltech components, JE Pistons, Manley Performance Products, RevMax Converters, Transgo, Trend Performance Products, Transmission Specialties, Wiseco Performance Products and Victory 1 Performance products.

Showcasing Cutting-Edge Technology

At PRI 2023, RWB and our brands showcased its latest advancements in engine components and racing products. From forged pistons to connecting rods, crankshafts, cylinder heads, and much more, visitors showed up to witness state-of-the-art technology designed to optimize performance and improve reliability on the track.

Empowering Future Engine Enthusiasts

The PRI Trade Show is not just about showcasing products; it’s also an arena for learning, networking, and knowledge sharing. RWB recognizes the importance of education in the racing industry and actively participates in seminars, workshops, and panel discussions. By sharing expertise and insights, RWB contributes to the growth and development of the motorsports community.

RWB companies JE Pistons and Wiseco Performance Products participated in sponsoring Two teams at the 2023 Hot Rodders Of Tomorrow Engine Challenge, a national competition that showcases the skills and talents of high school students in automotive technology. The challenge requires teams of students to disassemble and reassemble a small-block Chevy engine in the shortest amount of time possible, while adhering to strict guidelines and procedures. Team JE Pistons took home the 3rd overall spot in the nation in this years competition.

Engaging with Racing Experts

The PRI Trade Show provides a unique platform for industry professionals, racers, and enthusiasts to come together and share their passion for racing. RWB recognizes the importance of engaging with its customers and fans at events like PRI. Through interactive displays, product demonstrations, and expert advice, RWB connected with attendees to understand their needs and build lasting relationships.

Partnering with Racing Teams and Engine Builders

Race Winning Brands has a deep-rooted commitment to supporting racing teams and engine builders worldwide. PRI 2023 presented an excellent opportunity for RWB to strengthen existing partnerships and forge new ones. By collaborating with professionals in the industry, RWB can gain valuable insights and continue to develop products that meet the evolving demands of the racing community.

Awards and Recognitions

There was no better display of the racing industry’s capacity to innovate than the Featured Products Showcase at the 2023 PRI Show. Ranging from engine blocks to race suits, the annual display highlights the latest and greatest products the motorsports industry has to offer. Dart‘s Iron Eagle 2JZ Engine Block was awarded Judge’s Pick in the New Products Showcase and Haltech‘s uC-10 Dash won best Electronic/Telemetry Product.

Racing into the Future

As the motorsports industry continues to evolve, RWB and our companies remain at the forefront of innovation and performance. PRI 2023 provided RWB with a platform to demonstrate its commitment to performance excellence in racing. From NASCAR to drag racing, road racing, and beyond, RWB’s involvement in PRI signifies its dedication to supporting the racing community and helping teams and engine builds achieve victory.

PRI 2023 was another exceptional event that celebrated the past, present, and future of the racing industry. With its awe-inspiring builds and revolutionary technology updates, the event provided a sneak peek into the constantly evolving realm of the auto racing industry and its well-being. The show’s success lies in its ability to unite industry professionals and enthusiasts in their shared passion for all things racing.

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