Race Winning Brands (RWB) is excited to announce a change in ownership of Race Winning Brands to MiddleGround Capital. Since the formation of Race Winning Brands in 2017 under the ownership of Kinderhook Industries, RWB’s growth has been supported through operational and functional investments as well as through several strategic acquisitions, including Dart Machinery, Diamond Pistons, Manley Performance, MGP Connecting Rods, Rekluse Motor Sports, Trend Performance, and most recently, Victory 1 Performance.
With these industry leading brands being added to RWB’s legacy foundation of JE Pistons, Wiseco Performance Products, K1 Technologies, ProX Racing Parts, and BoostLine Products, they have established themselves as a powerhouse of high-performance aftermarket components manufacturers and suppliers.
MiddleGround Capital, headquartered in Lexington, KY, is a private equity firm that specializes in ranging sizes of industrial and specialty companies with manufacturing footprints in North America. They are true operators and bring unique, hands-on operational expertise that will help Race Winning Brands expand its growth pattern initiated just 4 short years ago. Their manufacturing floor experience and first-hand knowledge allows them to implement effective solutions while prioritizing the culture of the companies they acquire.
“We are thrilled to be partnering with MiddleGround,” Race Winning Brands CEO Bob Bruegging said. “We believe their operationally-focused approach paired with their culture of continuous improvement and longstanding experience in the automotive and powersports aftermarkets will align perfectly with RWB’s objectives and growth strategy—with the ultimate goal of providing innovative products to best serve our automotive and powersports enthusiast customers.”
Through the completion of this ownership transaction, both Race Winning Brands and MiddleGround capital anticipate a fluid and transparent transition, and RWB’s valued customers and partners can expect to continue working with RWB companies under the same circumstances they have been.
“We are very excited to be partnering with Bob Bruegging, Josh Vogel, and the rest of the Race Winning Brands team as we look to usher the company into its next stage of growth,” said John Stewart, MiddleGround founding partner. “RWB has a strong culture of continuous improvement with a focus on new product development that allows the company to offer a wide breadth of innovative, customized, performance-enhancing products for its enthusiasts and customer base.”